Top-3 mistakes of entrepreneurs who want to open their own entertainment centre

Opening an entertainment centre is a challenging but exciting process.
By avoiding these 5 mistakes, you will significantly increase your chances of success and will be able to create a place where people will enjoy spending time and get unforgettable emotions.

With the right location, passing traffic can generate up to 30% of the total revenue.

Visit the site in person:

• See where the entrance and exit of the premises is located.
• Who exactly makes up the bulk of the passing traffic.
• What the volume of traffic is during peak and off-peak hours.
• Is the location where your signage will be located visible and not blocked by anything.
• How far the entrance and signage will be from passable areas. From personal experience, I recommend choosing premises with a distance of no more than five to seven metres to the passable place, further - people stop noticing.
• Who are your neighbours and what is the situation of consumption of their products.
• How easy it is for potential customers to get to you

It is very important that your employees provide customer service at the highest level and that you also ask your employees at the right level.

Let's take the example of a receptionist. An administrator must love and understand the product, but above all he must love administration. Otherwise, your administrators will soon start to "burn out", neglect their duties, be rude or insolent to guests and show their dissatisfaction with working with you in every possible way.

In your centre you can implement this approach:

1) Make training for your staff from 2 to 4 days.
2) Write different scripts for administrators, describe the behavioural patterns of your customers.
3) Teach administrators to monitor the emotional background of your guests and keep it at the right level.
4) Teach to react and find solutions in non-standard situations quickly.
5) Teach administrators how to sell, not sell in.
But the most important thing is service. Cool product - cool, but cool service can multiply the return rate, and together with a normal system of after-sales to increase the profit of your entertainment centre.

Our business with a very cool idea that is in demand. The games themselves are colourful, eye-catching, and evoke emotions. And sometimes just the high traffic already gives a big part of attracting customers.
But to let local marketing on its own and think that if the business is cool, then everything will happen by itself, it is not worth it. It is always much better to help the business to make everything better, to do the bare minimum that should be for the launch, so that the flow of people formed and then further only increase.